In a word, Programmatic… Programmatic Media Buying through RTB is accelerating at a rate of 59% per year through 2016, making it the fastest growing segment of digital advertising ever according to Forbes.com. Programmatic Buying is the automated buying and selling of display ads on desktop, video, social networks, mobile and soon IP Television based ...…
The Dangers of a Partial Message I was getting in my jeep this morning and it’s 14 degrees F. When I went to drive away I glanced at the dash and saw this: I figured my trusty jeep just didn’t want to get to work either. It’s cold here in Pa right now. I can totally relate ...…
Today I’d like to get grounded and go over some basic truths about marketing online, offline, data collection, RTB and some places in between where the funky stuff grows… 1. You’re not paranoid, they are watching (and profiling) you. The digital you is alive and well in thousands of databases worldwide and is enhanced everyday ...…
We hear a lot of big numbers as internet marketers. One of the biggest we hear about is Available Daily Impressions because they do run into the BILLIONS. Available Daily Impressions represents the number of banner ad impressions available within a buying system everyday. In a system like this, you bid and if you win ...…
Mastering Lead Gen Webinar 4 Tonight Join the ClickCertain team tonight for session #4 in the series on mastering lead generation. Tonight we are talking about: Fixes for the frictions and anxieties in your sales funnel Landing Page Examples and Reviews 22 Proof Elements you should Landing Page Layouts Motivation and Incentive *** KEEPING *** ...…
If you are not cherry picking the affiliate deals that you promote you are making a very big mistake. When I started I promoted pretty much anything with a decent payout OR that converted easily. In short, most of the deals I promoted were crap. As we mature from newbie affiliate marketers to experienced direct ...…
Last night the ClickCertain team tackled Value Proposition and the friction and anxiety that is keeping your visitor from converting to a sale. From looking at the value of the deals that you are working on, to your own value proposition, and communicating your value on your banners through to your landing page, Tommy covers ...…
I totally forgot this week is Thanksgiving and we have bumped up our lead gen webinar to tonight. Here’s the registration link: https://www1.gotomeeting.com/register/593193072 We’re all hoping Mike’s kid won’t stick something in his ear tonight and will make it on to the call with Tommy from ClickCertain RTB. Tonight will be recorded and posted on ...…
The “Only Factor” – Webinar 2 Re-Play There’s a small area that lies in the spot where Appeal overlaps with Exclusivity that’s called the “Only Factor”. In this webinar Tommy from ClickCertain dives deep into deal picking best practices and shows you how he cherry picks deals, and clients to work with. Fair Warning: when ...…
Hey Everybody! Is this week flying by or what? Already the next in the “Mastering Lead Gen” series is upon us, tonight (11/15) at 9PM EST. Here’s the registration link: https://www1.gotomeeting.com/register/867723728 Session 2 is all about picking the right clients to work with. If you pick the right clients, you will never ever have to ...…
