3 Step PPV Optimization For Lead Generation

PPV traffic is a great way to generate leads and sales. Here’s a simple 3 step formula for getting your lead generation campaigns optimized for the greatest return.

Getting Clicks?

Are you getting clicks on your pop-up’s call to action?


  • Eliminate “budget waster” targets (targets that under perform)
  • Eliminate “traffic hogs” (high volume, sometimes unrelated targets that sneak in and suck up all the traffic)


  • Verify click tracking is working
  • Split test new headlines, images and calls to action
  • Add new targets using Box of Ads & AffPortal
  • Split test different lead magnets
  • Eliminate hogs and wasters…

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Getting Optins?


  • Eliminate traffic hogs and budget wasters
  • Find new targets with Box of Ads and AffPortal


  • Verify email capture working
  • Split test new step 2 email capture form with new headline, call to action and image / no image
  • Split test vs. a 1 step lead gen setup (squeeze form on first landing page)
  • Trim out any budget wasters and traffic hogs


Getting Sales?


  • Build / expand email follow up series
  • Add and properly monitor new targets (BoxOfAds)
  • Increase the click through rate of the popup by split testing new text & graphics
  • Increase the optin rate by split testing new optin forms


  • Verify the thank you page offer is tracking correctly
  • Split test new page copy
  • Split test new offers

About The Author

Corey Bornmann

Corey Bornmann is the founder of AffPortal.com, one of the web's first toolsets for Internet Marketers. He lives in Central Pennsylvania with his wife and two daughters. Aside from internet marketing, he's also a real estate investor and lifelong entrepreneur. Corey played college football for Shippensburg University. #godisgood

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