PPV traffic is a great way to generate leads and sales. Here’s a simple 3 step formula for getting your lead generation campaigns optimized for the greatest return.
Are you getting clicks on your pop-up’s call to action?
- Eliminate “budget waster” targets (targets that under perform)
- Eliminate “traffic hogs” (high volume, sometimes unrelated targets that sneak in and suck up all the traffic)
- Verify click tracking is working
- Split test new headlines, images and calls to action
- Add new targets using Box of Ads & AffPortal
- Split test different lead magnets
- Eliminate hogs and wasters…
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- Eliminate traffic hogs and budget wasters
- Find new targets with Box of Ads and AffPortal
- Verify email capture working
- Split test new step 2 email capture form with new headline, call to action and image / no image
- Split test vs. a 1 step lead gen setup (squeeze form on first landing page)
- Trim out any budget wasters and traffic hogs
- Build / expand email follow up series
- Add and properly monitor new targets (BoxOfAds)
- Increase the click through rate of the popup by split testing new text & graphics
- Increase the optin rate by split testing new optin forms
- Verify the thank you page offer is tracking correctly
- Split test new page copy
- Split test new offers