What is NOT Contextual or DLS traffic

This month I have been asking experienced affiliate marketers and network affiiate managers alike exactly what is Contextual or Downloadable Software Traffic.

First off this type of traffic usually comes from PPV or Adware type of Pop Ups and Pop Unders. The networks that allow contextual or DLS have a very limited number of offers for this type of traffic. The reason they don’t want you running direct PPV traffic to their offers w/o a contextual link is it throws off their stats. For every impression that you get, that equals one click. If they are trying to get a bead on CTR, if you send them 10,000 impressions at a .5% conversion rate you can see how this would really mess up how good a particular offer looks statistically.

So that brings me to the topic of using landing pages for your PPV traffic. It’s always been my opinion that traffic sent to an offer from any URL that you own and is hosted on your server is website or banner traffic. The network shouldn’t care where you get the traffic from because all the impressions are registering on your site, not their offer.

Sending PPV traffic to your landing page then on to the offer is website traffic, not contextual or DLS traffic in my opinion so I took this to a few of my affiliate managers and other affiliate marketers. With about 99% certainty they all confirmed that PPV traffic that is sent to a landing page and on to the offer is regular website traffic.

This of course does not apply to offers that you iFrame.

You will also want to double check with your network manager but the general consensus seems to be that you can run any traffic to a lander and be w/in the TOS on offers that accept search and banner traffic.

If your experience has been different, I’m interested in hearing exactly what yours has been.

If you would like to hear more about PPV traffic, join us for a free webinar sponsored by Jon Volk. David Ford from PPV Playbook Coaching Forum and I will be presenting a high level overview of PPV Traffic, using PPV landers and doing a Q&A session at the end. Register here: https://www1.gotomeeting.com/register/355007217.

Tags: Adware, Affiliate Managers, Affiliate Marketers, Banner Network, Banner Traffic, Coaching Forum, Consensus, Conversion Rate, David Ford, Downloadable Software, Ford, Free Webinar, Impressions, Lander, Level Overview, Pay Per View, Pop Unders, Pop Ups, Ppv, Reason, Running, Tos, Ups, Volk, Website Traffic