How Big Is A Billion?

We hear a lot of big numbers as internet marketers. One of the biggest we hear about is Available Daily Impressions because they do run into the BILLIONS.

Available Daily Impressions represents the number of banner ad impressions available within a buying system everyday. In a system like this, you bid and if you win the impression, your banner ad is placed on a website, hopefully in front of a user’s eyeballs but sometimes it’s lower on the page.

It’s your job from there to grab their eyeballs and get them to click your banner ad.

You win in one of two ways, (1) you get the click and the user goes where you want them to. Or (2) you don’t get the click but that user may have had an exposure if your ad was good enough. (Side Note: It takes many exposures to convert. That user MAY click next time (2nd exposure) or one of the many after that.)

OR

You lose and your user goes away. This is a result of any combination of the following: your ad stinks or your product stinks or your service stinks. Possibly your traffic does not match the offer, that’s one more option.

When you’re buying banner ads by the impression, once you get your test campaign profitable you start asking, ‘Well, how many impressions can I possibly buy?’.

So now it’s time to try to visualize a big number. A very, very big number and to try to really understand how big, big is.

If you are buying ads by the thousands (CPM basis), picture a very large conference room with a thousand people in it, all looking at a webpage with your ad on it. That’s a big room, right? You just got 1000 impressions and spent a quarter (for example).

Now take that big conference room and build a thousand of them, into a huge convention hall. Now you are at 1000 rooms with 1000 people in each, all looking at a page with your ad on it. Now you are at…

1 Million Impressions

That would be a VERY big convention hall and would give you 1 MILLION impressions.

Let’s take our convention hall, with it’s 1000 conference rooms, each with 1000 users, and build 1000 such convention halls. Now you are in the BILLION impression range.

Ok. Now we have a good idea how many a BILLION is. A Thousand Millions, or a “Heckuvalot”, as they say here in Central Pennsylvania. I think it’s Pa Dutch, who knows…

So That’s 1 Billion …

… and a decent visualization of what a billion impressions actually means.

Now I’m going to talk about available impressions in ClickCertain because that’s where I’m buying my traffic from. So go away if you’re sick of hearing me talk about it. Otherwise stick around and we’ll break 35 billion available daily impressions down “by country”.

I’m currently running offers from Biz Opps to Brick & Mortar campaigns, and this enormous pool of available impressions is the reason i’m seeing $0.25 to $1.35 CPMs using this “one simple platform”. ClickCertain has a huge, enormous, Goliath like, available inventory.

35.4 BILLION available impressions, every day

Country Grand total
United States 13,088,040,454
United Kingdom 1,663,249,553
France 1,369,713,132
Brazil 1,214,944,469
China 1,210,719,797
Germany 1,205,375,115
Canada 1,106,953,679
Japan 1,021,890,668
Italy 975,245,917
Turkey 781,930,959
Mexico 705,485,875
Spain 634,073,621
India 601,105,328
Netherlands 598,913,115
Poland 488,660,788
Australia 478,226,686
Philippines 469,196,775
Russian Federation 396,595,424
Argentina 387,924,465
Korea – South 343,836,290
Thailand 319,236,209
Malaysia 301,755,886
Taiwan – Province Of China 289,428,084
Indonesia 270,707,390
Greece 254,787,300
Colombia 234,825,589
Belgium 223,714,464
Romania 214,551,915
Sweden 201,834,793
Viet Nam 193,552,810
Portugal 173,691,970
Egypt 168,929,012
Hungary 151,395,385
Chile 149,802,989
Saudi Arabia 145,781,696
Ukraine 142,312,757
Israel 137,231,604
Czech Republic 131,013,486
Peru 123,947,652
Pakistan 121,938,174
Norway 121,665,552
Hong Kong 120,538,726
Denmark 117,112,527
Singapore 114,989,367
Morocco 101,848,784
Switzerland 100,132,646
Austria 99,948,224
New Zealand 98,229,365
Venezuela 97,005,807
Serbia 96,452,759
Ireland 96,444,942
Unknown 94,730,693
Bulgaria 94,081,737
Finland 93,883,693
United Arab Emirates 92,632,374
Algeria 70,186,311
Slovakia (Slovak Republic) 61,517,291
Tunisia 60,474,320
Croatia (Local Name – Hrvatska) 59,157,510
Ecuador 57,318,862
South Africa 44,834,441
Bosnia And Herzegowina 41,905,068
Dominican Republic 39,632,265
Lithuania 39,204,138
Jordan 33,732,223
Puerto Rico 32,527,039
Uruguay 32,479,642
Slovenia 30,860,605
Belarus 26,511,579
Qatar 25,822,859
Latvia 25,131,607
Kazakhstan 24,665,821
Iraq 23,923,801
Georgia 23,771,723
Costa Rica 23,734,456
Macedonia – The Former Yugoslav Rep 23,524,473
Estonia 22,931,600
Nigeria 22,728,558
Guatemala 21,443,472
Bangladesh 18,937,810
Kuwait 18,883,994
Sri Lanka 18,601,945
Albania 18,246,978
Kenya 17,519,214
Ghana 16,596,237
Cyprus 16,554,192
Jamaica 15,623,403
Iceland 15,569,729
Trinidad And Tobago 15,478,542
El Salvador 14,480,673
Moldova – Republic Of 14,365,039
Palestinian Territories 14,215,474
Bolivia 13,635,385
Lebanon 13,609,489
Panama 13,471,604
Azerbaijan 11,798,200
Malta 11,718,769
Senegal 11,095,626
Oman 10,855,701
Paraguay 9,920,727
Armenia 9,814,942
Nepal 9,429,048
Mauritius 9,380,457
Luxembourg 9,185,468
Libyan Arab Jamahiriya 8,773,543
Honduras 8,746,818
Bahrain 8,282,730
Cote D Ivoire 7,763,645
Reunion 7,595,381
Nicaragua 7,580,213
Syrian Arab Republic 7,269,503
Guadeloupe 6,783,088
Montenegro 6,263,309
Cambodia 6,198,726
Bahamas 5,929,450
Mongolia 5,533,527
Macau 5,437,847
Barbados 4,965,864
Uganda 4,681,422
Tanzania – United Republic Of 4,640,211
Brunei Darussalam 4,560,013
Myanmar 4,545,941
Sudan 4,420,874
Yemen 3,978,441
Cameroon 3,785,643
Martinique 3,782,941
Afghanistan 3,723,763
Guam 3,559,387
Angola 2,843,054
Maldives 2,774,535
Zimbabwe 2,551,732
Haiti 2,294,997
Guyana 2,145,780
Ethiopia 2,114,101
Fiji 2,084,054
Botswana 2,079,057
Suriname 2,027,488
Madagascar 2,022,866
New Caledonia 1,999,516
Zambia 1,932,594
Uzbekistan 1,915,162
Iran (Islamic Republic Of) 1,914,966
Lao Peoples Democratic Republic 1,904,453
Kyrgyzstan 1,863,607
Isle Of Man 1,819,787
Namibia 1,778,376
French Polynesia 1,770,640
Mozambique 1,603,645
Jersey 1,540,867
Aruba 1,391,043
Us Virgin Islands 1,355,372
Benin 1,325,626
French Guiana 1,293,564
Saint Vincent And The Grenadines 1,283,383
Belize 1,242,568
Grenada 1,236,965
Mali 1,228,099
Saint Lucia 1,225,796
Bermuda 1,224,114
Cayman Islands 1,224,087
Antigua And Barbuda 1,218,150
Malawi 1,203,969
Rwanda 1,201,250
Gambia 1,188,289
Guernsey 1,030,035
Faroe Islands 995,873
Andorra 989,526
Burkina Faso 952,254
Togo 935,973
Seychelles 915,407
Monaco 902,687
Saint Kitts And Nevis 882,149
Djibouti 794,353
Gibraltar 792,002
Gabon 742,280
Northern Mariana Islands 730,464
Tajikistan 713,081
Mauritania 675,105
Cape Verde 650,637
Dominica 644,830
Bhutan 642,588
Turks And Caicos Islands 601,452
British Virgin Islands 507,512
Congo – The Democratic Rep Of 498,591
Somalia 451,581
Liechtenstein 426,854
Aland Islands 421,620
San Marino 413,534
Mayotte 387,693
Guinea-Bissau 340,431
Cuba 331,637
Liberia 328,183
Congo 304,638
Greenland 292,325
Anguilla 272,429
Papua New Guinea 267,319
Niger 262,184
Swaziland 246,147
Lesotho 241,534
Guinea 198,974
Timor-Leste 184,983
Micronesia – Federated States Of 172,085
Burundi 140,683
St. Pierre And Miquelon 137,277
Sierra Leone 127,798
Equatorial Guinea 122,162
American Samoa 109,814
Solomon Islands 97,827
Vanuatu 93,651
Comoros 86,298
Turkmenistan 80,449
Tonga 78,416
Marshall Islands 74,634
Samoa 62,522
Holy See (Vatican City State) 58,790
Palau 45,075
Eritrea 44,758
Cook Islands 43,698
British Indian Ocean Territory 40,110
Christmas Island 34,913
Central African Republic 33,116
Falkland Islands (Malvinas) 31,410
Sao Tome And Principe 28,900
Wallis And Futuna Islands 25,255
Kiribati 22,519
Montserrat 19,452
St. Helena 16,890
Norfolk Island 14,614
Chad 14,066
Tokelau 12,072
Korea – North 11,147
Niue 10,078
Tuvalu 6,261
Us Minor Outlying Islands 4,836
Nauru 3,931
Antarctica 117
Daily Impressions 35,672,727,137

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