This weekend I was thinking about the Google Adwords tool, yea, I think about Affiliate Marketing just about all the time. What I realized is that leveraging the power of the Google adwords tool IN CONJUNCTION with the keyword database could result in a pretty powerful list.
The suggested way to gather your initial list is really to visit the offer page and see what words are obvious then start your list. Next you plug these words into your keyword tool to expand and build the ppc list. I would still do this step but only take the most obvious 5 or 6 keyword phrases.
Once you have your first set of seed words, go to the adwords tool and feed them in one by one. copy the top 10 or 20 terms, depending on traffic. These will be your expanded seed list. You want HIGH traffic terms of no less than 5000 searches/month.
Now that you have a slightly larger seed list, copy these, one by one, into your keyword tool and expand on them. Now you want to copy the whole list that your keyword tool returns. Do this for each of your high traffic keyword phrases.
Run the whole list through excel to filter out the duplicates. Split into TIGHT ad groups and build your campaign.
I’m testing this currently with a new campaign. My usual steps used to just include 1 and 2, before I wrote my affportal tool. Then my steps omitted google and was just steps 1 and 3. I think that leveraging the power of the google data that is returned by the adwords tool and expanding on that list creates a much more comprehensive list than either of my first two techniques.
Play on…
Tags: keywords
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