Make It Quick
Your PPV landing page should be as lightweight as possible.
Avoid “one size fits all”, responsive PPV landers because they have to load a ton of extra code that you don’t need if you taylor your design for the network you are running on.
Running a lean landing page get’s it loaded and in front of your customer as fast as possible.
You have a fraction of a second to convince your user to read past the headline.
Use a highly desired outcome in your headline and keep it to one line.
Bullet points spell out the benefits of the product or achieving the desired outcome.
Split Test This
Headline text, color, desired results
Benefit bullet points size, number and text
Call to action button color, text and link style
Scarcity message, color and size