Last night the ClickCertain team tackled Value Proposition and the friction and anxiety that is keeping your visitor from converting to a sale. From looking at the value of the deals that you are working on, to your own value proposition, and communicating your value on your banners through to your landing page, Tommy covers it.
In the end, it all comes down to value and how you position yourself or your client so you have the BEST chance of completely dominating the niche you are working with. It’s possible to dominate but it all starts with a kickass deal that lays the foundation for everything else.
Session 4 will be on November 29th at 9pm EST. Here’s the registration link for next week: https://www1.gotomeeting.com/register/987959369.
In Session 3 we will be doing landing page reviews. If you have a lander you would like reviewed, please post it below and we’ll try to get to it depending on time.
Without further adeau, here’s Mastering Lead Generation Session III.